| Item | Back then | In today’s money |
|---|---|---|
| Shopping it took to fill one book (1,200 stamps, one per dime) | $120.00 in 1964 | $1,300 |
| Goods one full book bought at a redemption center (low end) | $2.86 in 1964 | $31 |
| About what S&H charged a store for 1,200 stamps | $2.65 in 1964 | $29 |
| Shopping for a Proctor toaster (4 books, 1966 Ideabook) | $480.00 in 1966 | $4,980 |
| Shopping for an AMF 3-speed bicycle (19 books, 1966 Ideabook) | $2,280 in 1966 | $23,700 |
| Shopping for an RCA table model color TV (140 books, 1966 Ideabook) | $16,800 in 1966 | $174,000 |
“In today’s money” uses the government’s Consumer Price Index.
S&H Green Stamps can’t be redeemed anymore. The company stopped paying cash for them in 2012, and its closing notice says, “They have no value.” To collectors they’re worth a few dollars; on eBay from July to mid-October 2026, old books and lots of stamps sold for a median of $8.
They once bought real things. In 1966 an RCA color television in the S&H Ideabook cost 140 books of Green Stamps. A book held 1,200 stamps, and most stores gave one stamp for every dime you spent, so that TV took $16,800 worth of groceries and gasoline, about $174,400 in today’s money.
In 1964 a full book bought $2.86 to $3.31 worth of merchandise, according to the record of the Supreme Court case over the stamps, which comes to between 2.4 and 2.8 cents back on every dollar spent. The store had paid S&H about $2.65 for the 1,200 stamps that filled it.
The Ideabook: a toaster for 4 books
The Ideabook was the catalog and the books went to a redemption center to be traded for what was on its pages.
Some of its prices, in books, straight from the catalog pages:
| Ideabook | Item | Books |
|---|---|---|
| 1966 | Proctor deluxe 2-slice toaster | 4 |
| 1966 | AMF 26-inch boys’ 3-speed bicycle, “Flamboyant red” | 19 |
| 1966 | Singer 337 portable zig-zag sewing machine | 42 |
| 1966 | RCA table model color TV | 140 |
| 1966 | Disneyland admission and attractions, per adult | 2 |
| 1979 | Polaroid instant camera for SX-70 film | 15½ |
| 1979 | GE 13-inch color TV, almond | 124 |
The toaster and the bicycle still cost the same 4 and 19 books in the 1968 Ideabook.
How big it got
Thomas Sperry and Shelley Hutchinson started the stamps in 1896 and the first redemption center opened the next year. By 1964 the whole trading-stamp business was handing out 400 billion stamps a year through more than 200,000 stores, and S&H had about 40 percent of it. In 1969 alone the company issued 162 billion Green Stamps and ran more than 800 redemption centers.
More than 30 million Ideabooks went out every year from 1960 on.
The cash value printed on the stamps
Look closely at an old stamp, the singles say “DISCOUNT FOR CASH” and, in small type, “VALUE 1 2/3 MILLS,” a mill being a tenth of a cent; the 10-point stamps say “VALUE 10 MILLS.” Some accounts say 1,000 stamps were worth $1.67 in cash and others that a full book was worth $1.20, and both fit those printed values, depending on which stamps filled the book. Some state laws required that printed value. New York’s law still calls for a printed cash value and cash redemption from $1, and Florida’s from 25 cents.
What happened to S&H Green Stamps
By the mid-1970s S&H said its stamps were saved in 18 million households, about a quarter of the country’s homes, and it was down to about 500 redemption centers. In 1981 it agreed to merge with Baldwin-United of Cincinnati. Walter Beinecke III, of the family that had sold it, bought it back with partners in early 1999, and on March 1, 2000, it went online as S&H greenpoints.

An S&H Green Stamps sign turned into an “Out of gas” notice during the 1973 gasoline shortage, Portland, Ore. Photo by David Falconer, National Archives, public domain, via Wikimedia Commons.
The paper stamps lost their value a step at a time. From Oct. 1, 2012, the company didn’t pay cash for them anymore.
By June 2014 it wanted at least 26 full books before it would turn stamps into points, one point per stamp. In 2016 its rules warned that loose stamps “will be discarded!” and 31,000 points bought a $25 gift certificate, about 26 books’ worth.
The company’s closing notice says, “S&H Green Stamps are no longer valid and we are no longer accepting them. They have no value.” Greenpoints ended on Oct. 4, 2020.
Old Green Stamps today
We went through 107 sales of S&H Green Stamp items on eBay between July and mid-October 2026, leaving out deals made by private offer. The best original lighted S&H store signs sold for $400 to $695, and porcelain Sinclair gas pump signs with the S&H emblem for about $130 to $180. Reproductions of the old signs sold for $30 to $76, and Ideabooks for $9 to about $39.
The 55 sales of books and stamps brought a median of $8, and even a lot of 28 partly filled 1969 books went for $30. Filled, those 28 books would have been a fifth of the 140 that the 1966 color TV called for, and they were never turned in. The ones that were went to the company’s warehouse in Metuchen, N.J., where in 1969 about 100,000 redeemed books arrived every workday from nine states and were burned in an incinerator built to eliminate smoke.
What would it cost today?
$1.00 in 1964 is about $11 in today’s money.
Based on the Consumer Price Index, 1930 to 2025, compared with September 2026.
Questions people ask
Can you still redeem S&H Green Stamps?
No. The company stopped paying cash for them on Oct. 1, 2012, and its closing notice says the stamps “are no longer valid” and “have no value.” Its greenpoints program ended on Oct. 4, 2020.
How many stamps filled an S&H book?
1,200. Each page took fifty single stamps, five 10-point stamps or one 50-point stamp, and stores usually gave one stamp for every 10 cents spent.
What does “mills” mean on an S&H Green Stamp?
A mill is a tenth of a cent. In a 1965 saver book the single stamps say “VALUE 1 2/3 MILLS” and the 10-point stamps “VALUE 10 MILLS,” a printed cash value that some state laws required.
Written by Wance Payton, Oct. 20, 2026
16 sourcesWhere these facts come from
- FTC v. Sperry & Hutchinson Co., 405 U.S. 233 (1972)
- The Sperry and Hutchinson Company, 1969 Annual Report, Internet Archive
- S&H Green Stamps Ideabook, 1966, Internet Archive
- S&H Green Stamps Ideabook, 1968, Internet Archive
- S&H Green Stamps Ideabook 79, Internet Archive
- S&H Green Stamps Quick Saver Book, 1965, Internet Archive
- S&H greenpoints FAQ and redemption pages, 2016 (Wayback Machine)
- greenpoints.com, "About S&H," 2000 (Wayback Machine)
- S&H greenpoints closing notice
- UPI, Sperry & Hutchinson and Baldwin-United, May 4, 1981
- Vic Bary, "The Sperry Family in Cranford, Part II," Cranford Historical Society
- David McCormick, "S&H Green Stamps Had Consumers Saving By the Book," Antique Trader, 2021
- The Straight Dope, "Whatever happened to Green Stamps?"
- New York General Business Law, Article 29-E (Trading Stamps)
- Florida Statutes § 559.03
- eBay, completed sales of S&H Green Stamp items, July–October 2026 (read Oct. 17, 2026)


